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Research papers

Consumer life-style and ethnocentrism

The objective of this paper is to investigate ethnocentric behavior of Azerbaijani and Kyrgyz consumers. Data for the study were collected through personal interviews in four districts of Bishkek-the capital city of Kyrgyzstan and Baku of Azerbaijan....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Erdener Kaynak, Ali Kara
September 1, 1996
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Citation

Kaynak and Kara (1996a, September 01). Consumer life-style and ethnocentrism . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-life-style-and-ethnocentrism-


Research papers

Data gathering and forecasting difficulties in the developing countries

This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Erdener Kaynak, Gillian Rice
June 15, 1987
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Citation

Kaynak and Rice (1987a, June 15). Data gathering and forecasting difficulties in the developing countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-gathering-and-forecasting-difficulties-in-the-developing-countries